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Down the Line has been open since 1993, it has always been a true surfer's surf shop, hardware being the most important part of our business.
Every year we go to Oz to find the newest shapes for the store, we know all the shapers and work closely with them. In the past we have introduced the likes of Darren Handley and JS to Europe, to name just a couple. Now we're doing the same with the U.S.
We all surf and we all travel, between us we have covered every continent. We are the real deal, a true surf shop. Not a warehouse on an industrial estate.
We know about boards and we know about wetsuits...
Justin
Background: Former beach lifeguard / dolphin whisperer in the winter months. High tide left master (if you know you know) world traveller. Arguably the tallest man in Cornwall. Justin's been surfing Godrevy since he could walk. No, he doesn't have a propeller under his board, that's all paddle!
Position: Manager/board specialist. Part time kayak fisherman.
Fav board: JS Black Baron.
Fav wetsuit: Xcel Comp X.
Ryan
Background: Part of the furniture at Down the Line. Was one of the shop's very first customers and has been working here on and off since it first opened; in-between college, snowboard seasons and hitch hiking New Zealand.
Position: Head of Digital.
Fav board: Vouch Mid Vish 6'10".
Fav wetsuit: A two-piece beaver tail from when he began surfing.
Aaron H
Background: Former beach lifeguard, local footballer, extremely short commute to work (2 doors down). Has travelled all over the world surfing (sometimes partying).
Position: Assistant manager.
Fav board: DHD Interceptor.
Fav wetsuit: Xcel Comp X.
Emma
Background: Ex super yacht crew, excellent coffee maker, been to more beaches than anyone else in the shop.
Position: Office manager/shop barista. Zeus’ mum.
Fav board: Drag 7ft Coffin.
Fav wetsuit: O’Neill Bahia.
Mikey
Background: OG Bali ripper (literally spent most of the 80’s/90’s there). Renowned locally for the “Careswell cutback” – think Occy x Tom Curren.
Position: Chief Board wrapper and all-round warehouse legend.
Fav board: DHD Sandman.
Fav wetsuit: Ripcurl Flashbomb.
Dave
Background: Spent his travels surfing on the Gold Coast, never surfed a dawny in his life. Likes angry shouty metal. Doesn't like cheese... none of it... no cheese for Dave.
Position: Website and graphic design.
Fav board: Vouch Mid Vish 6'6".
Fav wetsuit: C-Skins Rewired.
Adam
Background: Downhill skating lunatic and loves a good grapple.
Position: The unenviable task of organising stock, both physically and digitally.
Fav board: Whatever’s the latest addition to the demo rack.
Fav wetsuit: Rip Curl Flash Bomb, although he’s hairy enough to only need a wetsuit in March.
Harry
Background: Endurance athlete turned beach bum. Loves an early morning crowd-beater session. If it's flat, you'll catch him out there on a sea kayak.
Position: Social Media and Marketing.
Fav board: JS Big Baron 6'4.
Fav wetsuit: Patagonia R3 Hooded.
Tilly
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Position: Sales assistant
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Gabrielle
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Position: Sales assistant / office
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Sam
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Position: Sales assistant / logging expert
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Lola
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Position: Sales assistant
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Jeff
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Ben
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Dean
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Zeus
Ain't no doubt about it, Zeus is Top Dog. He likes to spend most of his time in the office counting his gravy bones, but you will find him wandering around all areas of the shops meeting and greeting, and trying to locate where that fresh whiff of pasty has come from.
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